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William Hill revenues increased by online wagering
bit.ly
19 April 2013
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William Hill said a strong performance in online betting helped to improve its very first quarter running earnings by 8%.
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More sporting bets were made online than in its wagering stores, with an increasing number positioned through its mobile apps.

The company stated, external that although it had a poor Cheltenham Festival, it had much better luck in the Champions League.

It was the very first time no English football group had remained in the quarter finals given that 1996.
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As such, while the quantity paid out to winning bets at the Cheltenham Festival was greater, the cash punters placed on English groups to advance to the Champions League finals and beyond all entered into William Hill's coffers.

The firm stated it had actually likewise enjoyed its best-ever lead to a Grand National, which was won by the 66-1 outsider Auroras Encore.

"It has been a successful start to 2013 in trading terms", said president Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the last 4 years, we aim to increase our share and are making significant investments in marketing, technology and people to accomplish that," he added.
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On Monday, competing bookmaker Ladbrokes warned that trading had actually been even worse than anticipated in the very first 3 months of the year.

The firm blamed a drop in revenues from the Cheltenham Festival and lower revenues from high value bettors. It included that a high variety of cancelled meetings, since of the harsh winter, had actually also affected its results.

Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's efficiency and potential customers are in plain contrast to the difficulties presently being faced at Ladbrokes.

"There are, obviously, headwinds, such as the fierceness of competition in the sector and the generally pushed consumer, but these are challenges which the whole industry is facing," he included.
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Ladbrokes warns on slower trading

15 April 2013
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